Overweight men are being paid up to £400 each by the NHS to lose weight, in a scheme which has proved more successful than ...
Cash for weight loss? UK experts say it could save NHS money on diabetes and heart disease, but mental health risks of ...
The trial involves men being texted daily tips including 'walk a different route home to avoid the kebab shop' and 'don't treat your body like a skip'. It could now be rolled out across the NHS.
A study found that financial incentives combined with text messages effectively aid weight loss in obese men, suggesting a ...