Update, 1:50 p.m. PT, May 9: After a day of backlash, Apple has responded to the criticism over its Crush! ad, telling Ad Age in a statement that it "missed the mark." “Creativity is in our DNA ...
Apple's iPad Pro ad, featuring a hydraulic press crushing symbols of creativity, draws widespread criticism. Users compare it to the iconic "1984" commercial, expressing disappointment with the ...
Serving tech enthusiasts for over 25 years. TechSpot means tech analysis and advice you can trust. A hot potato: Apple has a very long history of creating memorable commercials, from the iconic ...
In the new Apple ad, a crushing machine gets to work on both analog objects and digital symbols. Apple apologized on Thursday for a new iPad Pro ad that shows a giant hydraulic press crushing a ...
Apple apologized on Thursday after an ad for its latest-edition iPad caused an uproar for showing an industrial press crushing objects linked to human creativity, infuriating artists. Social media ...
David Yelland and Simon Lewis discuss why Apple’s latest iPad ‘crush’ advert misfired, the crisis created by Baidu’s PR boss, and Nadhim Zahawi’s resignation communication plan.
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Apple’s new advert is pushing all the wrong buttons with consumers, as many take to social media to shame the tech giant for “missing the mark”. The advert starts with a big hydraulic press ...
Apple’s ad backlash, 'I’m not your mum' and Zahawi’s exit strategyApple’s ad backlash, 'I’m not your mum' and Zahawi’s exit strategy ...