Apple's iPad Pro ad, featuring a hydraulic press crushing symbols of creativity, draws widespread criticism. Users compare it ...
Apple’s commercial for the new iPad Pro tablet showing an industrial press literally crushing a TV, musical instruments, ...
Just a day after Apple aired its advertisement to showcase the new iPad Pro with M4 chip, the company is facing an unusual ...
Update, 1:50 p.m. PT, May 9: After a day of backlash, Apple has responded to the criticism over its Crush! ad, telling Ad Age in a statement that it "missed the mark." “Creativity is in our DNA ...
We may earn a commission from links on this page. Sometimes, you get blatant reminders of how much disregard big tech has for, well, everything. Whether that’s exorbitant spending on ...
The minute-long Apple ad showing art equipment and materials being crushed down into the new iPad Pro is being called heartbreaking, wanton, and creepy. Apple first aired its "Crush" ad during the ...
Critics contrasted the new advert to Apple’s celebrated 1984 advert based on the George Orwell book of the same name. One ...
An advert by Apple for its new iPad tablet showing musical instruments, artistic tools, and games being crushed by a giant hydraulic press has been attacked for cultural insensitivity in an online ...
Serving tech enthusiasts for over 25 years. TechSpot means tech analysis and advice you can trust. A hot potato: Apple has a very long history of creating memorable commercials, from the iconic ...
A new Apple ad called Crush!, which features an industrial press pulverising a pile of creative objects to birth a new ultrathin iPad Pro, is getting a lot of hate from PR and marketing pros on social ...
Tech giant Apple is famous for its products and its stylish and effective marketing strategies and events. However, to promote its new iPad, the company released an ad which is drawing criticism ...