Luxury fitness chain Equinox is putting a price on the ultimate luxury: longer life. The company on Monday introduced a membership that, for a hefty $36,000 a year, includes more than 100 tests ...

Equinox fitness is largely known for two things: being a luxury wellness brand and having sky-high prices. This week it’s leaning into both with the announcement of a new personalized longevity ...

Equinox wants its top-paying members to stay alive and well. To this end, the upscale fitness chain has partnered with lab-testing company Function Health on a new, $40,000-per-year Optimize ...

Equinox fitness is largely known for two things: being a luxury wellness brand and having sky-high prices. This week it’s leaning into both with the announcement of a new personalized longevity ...

Have an extra starting salary to spare? Equinox has announced a new “full health optimization” membership that costs $3,000 per month, or a whopping $40,000 per year. Called Optimize by ...

Equinox knows how to keep people talking. Immediately following the luxury gym’s announcement to launch an eyebrow-raising $40,000 annual “Optomize by Equinox” membership, it dropped ...

Ritzy gym chain Equinox is being lambasted by patrons for replacing a much-loved offering of locker room products with a new collaboration. The fitness group announced Wednesday that it would be ...

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Ryan joined TPG in 2022 and works as a credit cards writer, overseeing refreshes of card reviews and updating card offers. He enjoys racking up cash back and helping readers maximize their points and ...