The ad, posted on social media Tuesday by Apple CEO Tim Cook, was met with backlash from internet users who felt that the ad celebrated technology’s destruction of human creativity and art.
Earlier this week, Apple took the wraps off of a thoroughly leaked iPad Pro refresh with a 1 minute and 8 second ad spot wherein a gigantic hydraulic press comprehensively smushes a trumpet, an ...
Apple apologized on Thursday for a new iPad Pro commercial that featured several creative objects—including a piano, video cameras, and cans of paint—being destroyed by an industrial crusher ...
This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order ...
Apple is sorry for its culture-crushing iPad ad. The tech giant’s commercial for the new, ultra-thin iPad Pro models caused an uproar after CEO Tim Cook posted it on X, with a caption reading ...
Apple has scrapped plans to run its infamous iPad Pro "Crush" ad, issuing an apology for coming off insensitive toward artists. At Tuesday's Apple Event, Apple unveiled its new iPad Air and iPad ...
Are you a print subscriber? Activate your account. 1 hour 30 min ago By Adrianne Pasquarelli - 1 hour 49 min ago By Ad Age and Creativity Staff - 4 hours 45 min ago By Phoebe Bain - 5 hours 26 min ...
The spot, titled "Crush," received blowback for showing instruments, including a piano and guitar, being smashed, among other elements. By Kimberly Nordyke Managing Editor, Digital The dystopian ...
Apple is apologizing for an iPad ad that was supposed to celebrate the creative possibilities of its newest, priciest tablet. Instead, the company received vocal blowback for appearing to destroy ...
When introducing the new M4 iPad Pro models, Apple showed a video of a hydraulic press crushing all manner of creative tools, including musical instruments, electronic equipment, arcade games ...
Apple apologized on Thursday after an ad for its latest-edition iPad caused an uproar for showing an industrial press crushing objects linked to human creativity, infuriating artists. Social media ...