Earlier this week, Apple took the wraps off of a thoroughly leaked iPad Pro refresh with a 1 minute and 8 second ad spot wherein a gigantic hydraulic press comprehensively smushes a trumpet, an ...
Apple apologized on Thursday for a new iPad Pro commercial that featured several creative objects—including a piano, video cameras, and cans of paint—being destroyed by an industrial crusher ...
“Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world,” Myhren told Ad Age. “Our goal is to always celebrate ...
Apple is apologizing for an iPad ad that was supposed to celebrate the creative possibilities of its newest, priciest tablet. Instead, the company received vocal blowback for appearing to destroy ...
The spot, titled "Crush," received blowback for showing instruments, including a piano and guitar, being smashed, among other elements. By Kimberly Nordyke Managing Editor, Digital The dystopian ...
, opens new tab apologized on Thursday after an advertisement for its latest iPad Pro model sparked criticism by showing an animation of musical instruments and other symbols of creativity being ...
Are you a print subscriber? Activate your account. 1 hour 30 min ago By Adrianne Pasquarelli - 1 hour 49 min ago By Ad Age and Creativity Staff - 4 hours 45 min ago By Phoebe Bain - 5 hours 26 min ...
Apple apologized on Thursday after an ad for its latest-edition iPad caused an uproar for showing an industrial press crushing objects linked to human creativity, infuriating artists. Social media ...
Apple has scrapped plans to run its infamous iPad Pro "Crush" ad, issuing an apology for coming off insensitive toward artists. At Tuesday's Apple Event, Apple unveiled its new iPad Air and iPad ...
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The ad was designed to be a throwback to the company’s “1984” Super Bowl spot that purported to shatter dull uniformity with an amazing new machine.
Are you a print subscriber? Activate your account. 11 min ago By Will Johnson - 2 hours 26 min ago 2 hours 26 min ago By Gillian Follett - 2 hours 26 min ago 2 hours 26 min ago By Ewan Larkin - 2 days ...