Given Steve Jobs' bold and uncompromising approach to marketing, he might have been frustrated by the need for an apology.
The ad was designed to be a throwback to the company’s “1984” Super Bowl spot that purported to shatter dull uniformity with an amazing new machine.
Marketing campaigns continue to make headlines, but for all the wrong reasons. Most recently, ads for Apple and Bumble ...
The backlash to Apple's "crush" ad for a new, thinner iPad was way overblown and silly.
When Bumble issued a lengthy apology for a series of anti-celibacy billboards last week, it joined a long and storied list of ...
A screenshot from the new ad for "the thinnest Apple product ever." There is something so ugly about crushing an acoustic ...
Apple is back with a new iPad ad, seemingly crafted as a chaser after the last spot left a bitter taste in some people’s ...
The humorous spots, directed by Andreas Nilsson, highlight Apple features that distinguish its card from others ...
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Apple Ads latest news, photos, videos, breaking news, special reports, blogs, and updates from Business Insider India ...
Where to start on this? The company’s first products were named the Mi Phone and Mi Pad. The Mi Pad was an absolutely blatant copy of the iPad mini, both in terms of the hardware and a forked version ...
You say you're sorry, but are you really? Cosmetic apologies never work. Understand why you make them and how to do better.