As the Boy Scouts of America undergoes a landmark rebranding to ‘Scouting America,’ marketers weigh in on the organization’s quest to become more inclusive and relevant in modern times. But will a ...
The Boy Scouts of America is changing its name for the first time in its 114-year history and will become Scouting America. (AP Photo/Kevin Kolczynski) Comment threads are monitored for 48 hours ...
The decision by Boy Scouts of America to change its name to Scouting America intrigued me. This decision is, in part, to include girls and young women. A recent Associated Press article mentioned ...
The Boy Scouts of America will soon be changing their name, but not their message. In order to be more inclusive, the scouts will take on the new name, “Scouting America,” in January 2025, when the ...