Building on industry-defining The Gauge™, new insight shows total cross-platform view of audience engagement by ...

In Asia’s fiercely competitive airline industry, unlocking growth is paramount. Navigate turbulence with Nielsen's 2024 Asian ...

Nielsen celebrated volunteerism and environmental action by culminating in our annual Earth Day tradition on April 18, 2024.

Nielsen Local Dashboards will be available to PBS Member Stations starting in late May, and similar data will be made available to CPB. PBS will have an exhibit at the PBS Annual Meeting today through ...

Better understand TV audiences with Nielsen’s Big Data + Panel measurement, combining data from digital devices with panel ...

Advanced audiences, also referred to as audience segments, is industry shorthand for groups of people that marketers put ...

The Asian American, Native Hawaiian and Pacific Islanders (AANHPI) are a valuable group for marketers to engage. Understanding their media preferences is critical to resonating in the long term with ...

In today’s cutthroat marketing arena, data-driven decisions reign supreme. Enter Predictive ROI (PROI) by Nielsen – your trusted ally for optimizing campaigns and achieving marketing goals.

ARLINGTON, VA; May 13, 2024 —PBS has received a significant grant from the Corporation for Public Broadcasting (CPB) to provide PBS Member Stations with Nielsen Local Dashboards, providing in-depth ...

ARLINGTON, VA; May 13, 2024 —PBS has received a significant grant from the Corporation for Public Broadcasting (CPB) to provide PBS Member Stations with Nielsen Local Dashboards, providing in-depth ...

Streaming’s popularity continues to surge ahead. As of the March edition of Nielsen’s The Gauge TM, streaming had grown 12% on an annual basis among U.S. adults. Major streaming players are investing ...

How do you measure success for your advertising campaigns? Marketers care about reach and frequency, views and listens, clicks and likes. But CFOs and their colleagues at the executive table speak a ...