The use of AI in campaigns has become increasingly prevalent and in tandem, consumer awareness of the tell-tale signs of ...

The National Environment Agency and its partners are encouraging Singaporeans to make environmentally friendly choices in ...

Dearest gentle reader, with the upcoming June BTO sales launch upon us, it is with great pleasure that MARKETING-INTERACTIVE ...

Beverage company Yeo Hiap Seng, better known as Yeo’s, has launched a new special edition Orchid Chrysanthemum Tea and ...

Netflix has announced plans to launch an in-house advertising technology platform by the end of 2025 as it aims to give ...

The silver generation has been the marketing blind spot, caricatured in clichés or tick-box stereotypes, represented by a ...

The brand refresh is aimed at capturing the vibrant, youthful spirit of the company and appeal to Gen Zs around the world.

Chan will be based at the company's headquarters in Singapore and will be responsible for leading consumer marketing and ...

Mr Lawrence Wong is now the new prime minister of Singapore, following former prime minister's Lee Hsien Loong's two ...

The highly anticipated reveal of the finalists for the esteemed Loyalty and Engagement Awards 2024, hosted by ...

As more companies consider adopting AI into their operations, 83% of businesses decision makers are optimistic about AI only ...

Singapore-headquartered artificial intelligence (AI) behaviour aggregator SQREEM Technologies has acquired Singapore's ...