Advertising is a high-stress-inducing job, and daily life in an ad agency is often a balancing act on a tightrope. The ...

Atin Roy highlights how cognitive biases influence consumer behavior at the point of purchase. He explains how biases and the ...

This year FCB Kinnect is sending three campaigns for the Cannes Lions 2024 — HDFC Bank - Lulumelon EOSS, Lenovo - Brave New Art and Tata.ev - Perry Powerful Punch. These campaigns are set to compete ...

In this guest column, Sunitha Natarajan shares her experiences from Day 2 of Goafest 2024. After celebrating two silver ...

In efforts to rectify the situation, Google is actively addressing its misleading AI results, like recommending users to 'eat ...

This case study explores how TTT and Haier launched the second season of their Mother's Day campaign, Mothership. Through ...

This move extends Copilot's reach beyond Microsoft products to third-party services, allowing users to interact with the AI ...

Raman of IdeateLab discusses the need for agencies to focus on outcomes, preserve creativity, and transition to engaging ...

As Indians on the Cannes Lions jury evaluate the entries from across the globe and curate shortlists, they share insights ...

As Pride Month approaches, brands face a crucial choice: embrace genuine LGBTQIA+ representation or fall into the trap of ...

As part of this collaboration, customers can seamlessly integrate their product catalogs, create Pins, and run performant ...

Vidur Naik of TCM Platform discusses how IPL's digital success highlights the future of sports broadcasting, emphasising ...