Are you coming to the best app growth event in NYC? App Promotion Summit returns to NYC on Thursday June 27th and we’d love ...

Steven has been sitting at the intersection of education, artificial intelligence, and mobile applications for quite some time. Before Memrise, Steve journeyed to the AI realm at EY, where he started ...

When old-school ads fail to captivate and attract modern consumers, especially tech-savvy app users, community engagement stands as a pivotal element in the marketing strategies of successful apps.

One of the key ways Apple has separated itself from the rest of the app industry is its focus on privacy for the consumer, which it started focusing on heavily in the late 2010s with a series of ...

Why is user segmentation important? User segmentation is important because it enables you to understand your app’s audience better. By breaking down your users into cohorts, you can identify their ...

In the always-dynamic and ever-competitive world of mobile apps, user acquisition and retention are key challenges that marketers face. Over the last few years, retargeting has emerged as one of the ...

Embarking on a mobile app marketing journey means crafting campaigns that resonate with your users at every stage of their journey. From the moment they download your app to the point where they ...

Social media is constantly evolving. And with increased competition for consumers’ attention, app companies need holistic, creative and strategic campaigns to win. But with a long list of factors to ...

This guide will walk you through what an iOS push notification service is, what they do, and why you should use them for your iOS app to give you the best possible chance of success. iOS push ...

Steven has been sitting at the intersection of education, artificial intelligence, and mobile applications for quite some time. Before Memrise, Steve journeyed to the AI realm at EY, where he started ...

In-app stories have become a staple in mobile marketing strategies due to their dynamic and engaging nature. Originally popularized by Snapchat, this feature has proven effective across various ...