SportsPro examines the media strategies of the WNBA, NWSL and others, and maps out the opportunities and challenges in ...

The FSA's survey also reveals that 39.9% of fans are unaware of the creation of NewCo, the company set to oversee the WSL.

Ireland is also being considered by the NFL as a potential future host for regular season games from 2025 onwards.

UK broadcaster Channel 4 will show more than 1,300 hours of coverage from the 2024 Paralympics across 18 streams on YouTube.

Sponsorship spending across the NBA's 30 franchises totalled more than US$1.5 billion during the 2023/24 season, according to ...

English soccer’s new independent regulator needs the resources to “fight fire with fire” but will steer clear of sporting ...

The contract, which runs from next season until the end of the 2028/29 campaign, covers selected territories in Europe, Asia ...

Multi-year deal will see Wilson rollout signature Clark basketball collections and line First drop features Wilson’s white ...

Two Circles' Emma Cordell outlines why women’s sport’s pursuit of audiences shouldn’t come at the expense of 'the originals’.

US private equity firm RedBird Capital Partners has ‘refreshed its deal-making arsenal’ and has raised US$4.7 billion to ...

Italian team's historic bonus payment is reportedly set to be capped at five per cent, according to Motorsport.com.

The Women’s Tennis Association (WTA) has agreed a multi-year partnership with Saudi Arabia’s Public Investment Fund (PIF).