Latest Nielsen Ad Intel report shows a 6% increase in ad spend in the Australian insurance sector, totalling $446M. Travel ...

According to APIA Vote, 83% of Asian American Native Hawaiian Pacific Islanders (AANHPIs) have concerns about misinformation ...

TV viewing trends in the U.S. Navigate the TV landscape with precision. Nielsen’s The Gauge TM uncovers how U.S. audiences spend their time watching TV across platforms and media distributors each ...

Michelle Gelman, SVP, Product at Nielsen, was tapped to receive the Tech Trailblazers Award for the 2024 Top Women in Media and Ad Tech program. The awards, organized by AdExchanger and AdMonsters, ...

Campaigns rely on the seemingly delicate mix of brand and performance needed to maximize full-funnel visibility. Having analyzed hundreds of thousands of marketing mix decisions, we’ve seen the ...

Where do TV ads come from? Contrary to popular belief, media buying isn’t something that ad execs do over martini lunches on Madison Ave. Let’s bust that Mad Men myth and take a closer look at the ...

2023 年盖洛普民意调查显示，近十分之四的美国人对媒体缺乏信心。 在大选年，更多的人将关注政治新闻和政治事件，新闻媒体和品牌如何才能确保在积极寻求知情权的受众中建立信任？

Building on industry-defining The Gauge™, new insight shows total cross-platform view of audience engagement by media company. Disney tops April’s Media Distributor Gauge, claiming 11.5% of time spent ...

ARLINGTON, VA; May 13, 2024 —PBS has received a significant grant from the Corporation for Public Broadcasting (CPB) to provide PBS Member Stations with Nielsen Local Dashboards, providing in-depth ...

了解亚裔美国人、夏威夷原住民和太平洋岛民对媒体的偏好对于在媒体上引起共鸣至关重要。 尼尔森的《记录》每季度都会对美国受众如何利用广告支持的音频媒体消磨时间进行分析。

Audiences today have access to more TV content and platforms than ever before. This fragmentation has made it harder than ever to find viewers, with the right ads and content, at the right time. By ...