Over the past several years, significant changes to the App Store and Play Store Consoles have fundamentally changed ASO.

In the always-dynamic and ever-competitive world of mobile apps, user acquisition and retention are key challenges that marketers face. Over the last few ...

One of the key ways Apple has separated itself from the rest of the app industry is its focus on privacy for the consumer, which it started focusing on heavily in the late 2010s with a series of ...

We are excited to announce that the first look agenda for App Promotion Summit NYC 2024 is now live and covering the latest in app growth and product ...

Steven has been sitting at the intersection of education, artificial intelligence, and mobile applications for quite some time. Before Memrise, Steve journeyed to the AI realm at EY, where he started ...

There are many metrics to track app performance throughout the user lifecycle, but Lifetime Value (LTV) may be the most extensive, following the user’s journey from day one to when they uninstall the ...

Steven has been sitting at the intersection of education, artificial intelligence, and mobile applications for quite some time. Before Memrise, Steve journeyed to the AI realm at EY, where he started ...

Embarking on a mobile app marketing journey means crafting campaigns that resonate with your users at every stage of their journey. From the moment they download your app to the point where they ...

Why is user segmentation important? User segmentation is important because it enables you to understand your app’s audience better. By breaking down your users into cohorts, you can identify their ...