London-based tournament organizer BLAST announced Monday a partnership with Unilever-owned instant snack brand Pot Noodle for the upcoming Counter-Strike 2 event, the BLAST Premier Spring Final, ...

Wrestling company All Elite Wrestling (AEW) is getting a 50% discount on the “Road to All In,” a series of shows being held at Esports Stadium Arlington as a lead-up to All In, its biggest event of ...

Oxygen Esports announced that it has launched a new division called Quick Fix Media, described as an “independent esports content and media incubator” that promises to provide “material and strategic ...

Live streaming and esports data analytics platform Esports Charts announced a new partnership with South Korean game publisher Krafton this week. Financial terms and duration of this new deal were not ...

The Esports Awards and the Esports World Cup Foundation (“EWCF”) announced Friday a three-year partnership that brings the annual esports awards to the Esports World Cup, set to take place this summer ...

London-based esports organization Into The Breach has partnered with online crypto gambling platform, Shuffle.com in a seven-figure naming rights deal. Financial terms of this new partnership were not ...

ProGuides owner Aimlabs (a subsidiary of Statespace) announced a new partnership with game coaching platform Coachify related to its coaching platform ProGuides. On April 24, The Esports Advocate ...

It has been more than six months, or 28 weeks, or 198 days since the EFLARE $100K SEA Counter-Strike 2 Tournament concluded on Nov. 19, 2023, but the winners of the actual tournament have not seen any ...

North America-based gaming lifestyle company XSET announced this week a new collaboration with DJ and musical artist Kaskade that aims to “bridge the worlds of gaming and music like never before,” ...

MOONTON Games (a wholly owned subsidiary of ByteDance, which also owns TikTok) announced Wednesday that its Mobile Legends: Bang Bang Professional League Middle East and North Africa (MPL MENA) has ...

Arizona-based beverage brand Sly announced Wednesday a new partnership with Atlanta-based esports organization Ghost Gaming. Financial terms and duration of the deal were not disclosed. Under the ...

British multinational automobile manufacturer Jaguar Land Rover announced Saturday that it had signed a sponsorship deal with Chinese esports organization JingDong Gaming (JDG), becoming its exclusive ...